This article in today's NY Times details a marketing backlash, this time against product placement.
The vehicle in question here is novels, but we're used to product placement in TV and movies, so are books all that different? I think that they probably are and I'm glad that this is being discussed. That being said, I'm surprised that anyone is calling for a boycott. Did they try to hide the fact that it was a corporate agreement? Perhaps I'm too cynical but whenever I see a brand discussion I assume that someone has paid for that placement.
Now that companies have so many opportunitites to get their brands featured in our daily activities they need to be careful that they don't overdo it.
