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We have launched our brand new King of Shaves consumer website www.shave.com.

The site features a sleek new design, informative Flash animation, interactive product selectors as well as the usual mix of informative shaving and skincare tips, top viral games and, of course, Will King's famous blog.

The new Azor S Sensitive, our first razor designed for sensitive, dry or problem skin, was launched to the press at a special event held at the Lawn Bowling Green in Hyde Park.

You can read more about the event on The King of Shaves Corporate website:
www.thekingofshavescompany.com

The Azor S Sensitive features an ultra flexible hinge to provide even more shaving comfort.

King of Shaves have updated the AlphaGel Shave Gel packaging. A new vibrant brighter green 'signposts' the cooling menthol AlphaGel and a more restrained 'medical' green / blue has been introduced for the antibacterial gel.

The King of Shaves Company Ltd recently launched it's new corporate website at www.thekingofshavescompany.com. It contains overviews on our entire range plus news pages, details on our sponsorship programmes and a downloads area for product images and press releases.

www.thekingofshavescompany.com

The Limited Edition Azor Wave has recently been launched into Boots stores throughout the UK. The pack features a striking take on the Union Jack helping to re-enforce the British design of the revolutionary Azor whilst the handle comes in a unique blue and white colour scheme.

King of Shaves was recognised at the 3rd 'Fast Growth Business Awards 2009', arranged by 'Growing Business' magazine, and sponsored by T-Mobile. We were judged winner of the 'Product Business of the Year' category and the overall 'Fast Growth Business of the Year'.

Many thanks to our employees, shareholders and partners, both retail and supply, who have helped us this past year, and of course to the one million odd members of the Great British Shaving Public who've eschewed our competition, and chosen to shave 'closer, longer, for less' with our new King of Shaves Azor.

You can see a short interview with Herbie and Will here.

We are in the process of re-vamping our Soho inspired women's hair care and styling range Angelfish with a sexy new look. The first three products are are now appearing in major Boots stores throughout the UK. They are...

Hot Angel Straightening Mist that effectively shields your hair from heat damage caused by hairdryers and straighteners. Formulated with Pro Vitamin B5 to leave your hair feeling soft, nourished and beautifully glossy.

Star Angel Shine Spray for taming mischievous flyaways and adds dazzling shine to your hair!

Fresh Angel Fragranced Dry Shampoo will quickly and easily revitalise and fragrance lacklustre, greasy hair between washes! Requires no water...!

The first three products of the new range (which can be seen below) have recently gone into Boots, the rest will follow later this year.

Following on from the King of Shaves Azor for men we have now launched the King of Shaves Woman Azure System Razor for women. Packaged in the same recycled (and recyclable) materials as the men's razor, the design purposefully eschews the traditional pastel colours of female shaving for a strong, striking and on-trend gold and black design.

The Azure combines shaving comfort and performance via an internationally patented TST (Touch Skin Technology) elastomer skin bumper and pivot system. This allows the Endurium coated, super long-lasting blades to shave at optimum pressure against the skin whilst a larger soft rubber 'bumper' helps reduce risk of unwanted nicks and lifts hairs for a smoother shave.

The Azure's uniquely patented wishbone-shaped head design provides greater visibility when shaving and the ergonomically designed, lightweight handle allows for a superbly comfortable shave which effortlessly follows every contour and curve of the skin.

The Azure is available now at major Sainsbury's stores throughout the UK as well as from KMI's online store www.kmishop.com.

Back for 2009 due to popular demand the free Fish and Angel Fish downloadable calendars and screen savers starring real life guys and girls who entered and won the 'Fish-n-Chicks' model search we ran during the summer of 2008.

Download here:

www.fishsoho.com
www.angelfishsoho.com

Enjoy!

Throughout the summer visitors to the Azor BattleBus have competed to be crowned the King of Air Guitar on the bus's wireless Nintendo Wii.

However, if you did not make it to the battlebus but still secretly harbour ambitions to be the next Hendrix or Richards, King of Shaves latest viral game 'King of Air Guitar' gives you the chance to be a rock star on your PC.

Designed and built by long term KMI partner Kempt, King of Air Guitar offers you the chance to play with music from a mix of established and unsigned bands, including King of Shaves' own Beanius, and players even have the chance to win an amazing home entertainment makeover worth £1500.

Click here to play King of Air Guitar. Or to see our other online games, visit www.kingofgames.co.uk.