Back in 1993, I had no idea how successful King of Shaves would become in the men's toiletries sector. In fact, I was even hesitant about the choice of brand name - King of Shaves, and the first packs we...
I was delighted to read this post today by Matt Davies. If you don't embrace the power of social media - well - you should. ----------------- Matt's blog post in full below in case you don't click through to read...
It's Monday July 19th, "Shave Sexy" day! Click here to see our new ad starring NYC Master Barber Diane Wood as Barbarella X. Follow her on twitter here! Become a King of Shaves fan and maybe be "NEXT" here!...
Timing, they say, is all. Yesterday saw the social media powered @OldSpice guy phenomenon singlehandedly (well, with a cast of hundreds at W+K Portland) relaunch Old Spice as a #funsexycool brand. Monday sees the debut of our Shave Sexy viral...
Over the past few weeks, I've been giving serious thought to why King of Shaves continues to do so well, in the face of extraordinary levels of competition. From a product/brand perspective, I know why it is - King of...
Debuts 19th July 2010. Sign up to be the first to see here...
Wow! Where did those two years disappear to? One moment, I'm rehearsing my speech in London prior to the press launch event of our revolutionary King of Shaves Azor razor (I subsequently binned my 'prepared speech' and gave a passionate...
Having seen James Corden kick off his 'back the beard' (ie grow a beard whilst England remain in, and hopefully win) the World Cup, I'm delighted to announce that King of Shaves will be happy to get involved in 'Busting...
Delighted to read this great article by Nick Churchouse of The Dominion Post, which I gave over the phone via an interview on Monday 31st May 2010. There is one inaccuracy in it I'd like to point out, namely that...
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