A couple of weeks back, we had a team drinks & dinner in Beaconsfield, where by chance I fell into conversation with a nearby group celebrating an important birthday. The men in the group were King of Shaves fans, and...
Posted by Will King on June 8, 2010 2:23 PM
I can't believe how quickly the last two years have flown by. It seems just yesterday that my team and I were finishing preparations for the debut of our King of Shaves Azor at London's stylish Hempel Hotel, readying our...
Posted by Will King on June 6, 2010 6:45 PM
After months of planning, tomorrow sees us unleash three months of sustained advertising and trade promotion for our Azor system razor. Tomorrow, both the Azor AND replacement cartridges (4 & 8 pack) are HALF PRICE at Sainsbury's across the UK,...
Posted by Will King on September 22, 2009 6:15 PM
So, the journey starts. If you're a marketing chap, be sure to read this week's issue of Marketing Week, which has a double page spread on the entrance of King of Shaves' new hybrid synergy system razor... No it doesn't...
Posted by Will King on June 18, 2008 1:53 PM
Flicking through yesterday's Daily Mail, I spotted a little piece on razors in their 'What's going Up, What's going Down' section. See bottom right of the scan. Interesting. After all, do you really, REALLY need 5 blades to get a...
Posted by Will King on April 15, 2008 8:53 AM
If King of Shaves designed and manufactured vacuum cleaners, these are what we'd make. WKoHamat 08...
Posted by Will King on March 12, 2008 9:16 AM
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