If you manufacture product, it's always a huge thrill to see it actually in-store. At that point, it's ceased to be completely under 'our' control, as it's now up to the consumer if they want to buy it, try it,...
Posted by Will King on July 3, 2008 9:01 AM
In an editorial review of the new King of Shaves Azor versus the industry's three other men's system razors, the Azor scored five out of five, closely followed by Gillette's Mach3 Power (4/5), Gillette's Fusion Power (3/5) and lastly, the...
Posted by Will King on June 22, 2008 9:06 AM
Last night, we held the launch event for the new King of Shaves 'hybrid synergy' system razor. Approximately 200 people including my Mum and Dad attended the event at the stylish Hempel hotel in London, where I spoke for approximately...
Posted by Will King on June 18, 2008 11:17 AM
I'm was at my parents this weekend with my son and Dad often has a little gift or something for Cameron or me that's caught his eye. This time, he gave me a model of a Piper Tomahawk (which he...
Posted by Will King on May 6, 2008 8:47 AM
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