Entries from THE KING'S BLOG tagged with 'Gillette'
Two Years Since We Launched King of Shaves Azor | Things Getting HOTTER | Shavers Benefit | The 'King Effect' is coming...
Wow! Where did those two years disappear to? One moment, I'm rehearsing my speech in London prior to the press launch event of our revolutionary King of Shaves Azor razor (I subsequently binned my 'prepared speech' and gave a passionate...
2 Years since we launched King of Shaves Azor and I'm Proud. "Cutting Edge" Competition is Good for shavers, World-wide.
I can't believe how quickly the last two years have flown by. It seems just yesterday that my team and I were finishing preparations for the debut of our King of Shaves Azor at London's stylish Hempel Hotel, readying our...
At King of Shaves, we'll treat you like a King with our Azor. Not make you feel like a sap. It's all about a #FairShave.
A very interesting article was published in the Wall Street Journal today on the cost of shaving. The author, Neil Templin writes "Instead of competing on price, the two big razor makers largely seem to be engaged in a silly...
"Cut-throat rivalry" - King of Shaves Azor, Gillette Fusion in the Financial Times
Nice little NIB (news in brief) piece in today's FT by Jonathan Guthrie (he interviewed me back in July 2008 about our Azor launch in Canary Wharf) on how we're building market share in the UK, how many handles are...
Entrance of King of Shaves Azor Forces Shaving Savings By Gillette on Fusion
Today, the Daily Mail published this article on price reductions on Gillette Fusion & Mach3 replacement cartridges. I have blogged at here at BrandRoyalty and reproduce my blog below. ----------------- When we launched the King of Shaves Azor last year...
Save a third on King of Shaves Azor (handles & replacement cartridges) at Tesco.
For the next few weeks, King of Shaves Azor is on promotion at a number of UK retailers including Boots, Sainsbury, Morrison's and Tesco. The Azor range is great value at Tesco, where we're save a third on all Azor...
King of Shaves Launches Azor in Japan. Gillette Fusion Prices Exposed as 'A Rip Off' back in UK
What a week! I flew out to Japan last Saturday, arriving Sunday morning aboard Virgin 900 out of Heathrow. Minor drama on the runway, when the captain said one of the wheels had a puncture, but this turned out to...
The Fifth Blade, King of Shaves Azor, Some Data & Twitter
On May 11th, an insightful article was penned in The New Yorker by Adam Gopnik, entitled 'The Fifth Blade'. "Failure" he argues, "generates variety", pointing at first to GM (General Motors) "fiddling with metalwork on the grilles of its cars"...
King of Shaves, Azor (Hardware, Software) Market share - Traction, Reaction & Disruption. Compelling reading...
Earlier this week, I looked at our market numbers for March, and year on year. They make compelling reading if, like me, you live and die by how well King of Shaves, Azor is doing against our competitors. Taking 'Shaving...
The King of Shaves Company Ltd. to demerge from KMI, Mission: To change the face of shaving for better, forever.
Breaking news about King of Shaves & Azor - read about it here in the Sunday Times....
Happy New Year! The King of Shaves Azor's flying, and it's hotting up in Women's shaving, the Queen of Shaves is coming!
Firstly, Happy New Year to everyone who reads my blog (and that's about 2,000 of you, so thanks for taking the time to read what I have to write about). It's chilly out there, and going to get chillier as...
King of Games? That'll be King of Shaves then (eat your heart out, Gillette & EA Sports)
Back in November 2005, when house prices were going up 10% each month and we still had Blair in charge, we launched KingofSkeleton.com - a flash based 'viral' style game, as part of our marketing support package for Olympic bobskeleton...
Gillette, Fusion and the fine art of the Con.
Not my opinion, but his. The final few paragraphs are worth reading. Watch out, there's a WKoHamat 08 about......
Would you buy a razor from this man?
His name is Irwin Lee, and he's the UK GM of of P&G (who own Gillette). "Trust is clean shaven" (those who remember the Norwegian brand, Ruud & Rye will smile at this phrase). R&R eventually morphed into the Lynx...
Bic Mach3
Well, those marketing geniuses are at it full force at Gillette, I must say. Not content with the (costly) forced hardware upgrade of Fusion, they're now going after the Bic brigade with - Ta Dah - Mach3 Disposables. C'mon....
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