KOS.PRO

I'm pleased that our sales & development team from Aston & Fincher have signed up nearly 100 salons since launching KOS PRO under a month ago at Salon International, and full details of the KOS PRO stockists will be posted shortly on our website. Our KOS PRO Style Fibre is also selling like hot cakes! If you want to buy the range now, then it is available here right now!

I spent an enjoyable evening with Chris Kemp-Salt and some of my KMI team and interesting others at the annual IMA awards last night. Winning awards is always a tricky business, mix of spend, politics and the secret 'behind closed doors' discussions.

Anyhow, a campaign for the Royal Navy called Get The Message won, but when we take a look at the statistics involved, maybe the judges didn't. By the way, 400 people 'engaging' with the King of Shaves brand at King of Defenders as I write this.

Here Goes:

Get the message by Glue London (huge budget involving bespoke footage shot by Royal Navy with jets, helicopters and aircraft carriers, plus big agency):

- 200,000 visits.
- 3.5 minutes view time.
- 487 days total interaction time.
- 40k opt-in registrations

King of Defenders by Kempt (small budget involving clever use of our England football skipper designed for long term use, small agency eager to exceed client expectations):

- 27,000,000 visits.
- 4.7 minutes view time.
- 95,265 days total interaction time.
- 45k opt-in registrations

Never mind Chris. Maybe the judges will get the message next year (bigger budget, for what I'm sure will be a bigger agency).

Well, what can I say! Having great responses from the pro hair salons/barbers, coupled with good sales in the first 2 months - I would class this as a successful launch for King of Shaves entering the Pro Industry.

Being a motivating crew at KMI, we decided to give the sales guys a chase to win a trip to Miami to watch the US Powerboat Championships in Key West Florida. This trip would be up for grabs for those who achieved the highest sales by end of first week in Nov.

With this trip in mind - all of the Aston & Fincher sales guys went all out to get the best sales.

The winners were the sales rep for Leicester and Notts Paul Spilling and the Northampton branch manager Paul Arestides - these guys did particularly well, selling 10 sales packs each in the first 14 days.

The trip to Miami was very exciting, watching the King of Shaves powerboat3 roar their way to winning a second championship, as they have already taken gold in the European P1 Championships.

As we watched from the harbour-side wall, we could see it was going to be close. But we could also see that the other boats in the same category were fitted with much bigger engines than the King of Shaves boat.

After a fierce fight for for the number one position, we were happy to settle for a very creditable second place.