THE KING'S BLOG

Check back soon why I make this point.

A few days ago, I uploaded a photo of a pink stretch limousine, see it here

Reason was I'd just spied the latest in 'Unnecessary Secondary' packaging for Gillette's recently launched 'Venus Breeze' system shaving product for women.

Gillette - P&G - there MUST be a less environmentally impactful way of packaging your products, surely? Or perhaps enjoying a shaving monopoly means you 'do what you do, and be damned with the consequences'.

Surely you could do more, with less? That's certainly our Mantra at King of Shaves

WKoHamat 08

I have quite a bit of time for Nivea, they've done well with the introduction of their 'Nivea for Men' range, and I probably regard them as our 'best' competitor.

However, with this awful piece of direct mail I might have to reconsider! Check out how much 'unnecessary secondary' was used around this 30ml 'Extreme Comfort' balm. And they 'hope to hear from us soon'.

They'll probably have Greenpolice on their case! Come on Nivea, 'Less is Mor'.