James Ellington, Shaving Lives & Back #TeamJELL

Way back in January, I signed a deal on behalf of King of Shaves to support James Ellington in his quest to compete in London 2012.  Well, tomorrow is his big day, Heat 1 of the 200m sprint, and we wish him all the best.  Today, the Daily Telegraph wrote a good article on why supporting our athletes is important, and I thought you’d like to read it – please click here

I know he’ll do his darndest to run his personal best and qualify for the semifinals, and hopefully the finals – we’re using the twitter hashtag #TeamJELL to support him (making shaving gel, as we do) and we hope you will to.

Injured.  eBay.  Hoaxed.  Backed.  Competing.  Next?  “Smooth Runnings, James – Hyperformance Time!”