King of Shaves, Shaving Bonds in the FT today – AWESOME
As you may know, banks ain’t lending much dough these days. And this is hurting SME’s (Small Medium Enterprises). Back in June 2009 we debuted our innovative Shaving Bond paying 6% interest over 3 years plus free product. Many companies, including John Lewis, Caxton FX, Hotel Chocolat, Ecotricity have now followed – and this type of mini-bond finance raising, which connects customers with companies, as well as raising money (to NOT be spent on private jets, exotic holidays or dubious pursuits) is gaining credibility & momentum. This was OUR idea. You should all be very proud we’ve pioneered this. Scan of article attached, Jax has FT.King of Shaves Shaving Bond was the First.
I’ve been in the USA these past 12 days, in NYC and LA – arrived back in a (predictably, rainy) UK yesterday. Since I’ve been away, we’ve had some cracking coverage, firstly in ‘The Grocer’ magazine, which outlined our 2009 ‘Shaving Bond’ issue giving rise to innovative ways for brand led, credible SME’s to raise development finance (notably Hotel Chocolat, and more recently, Brewdog) and secondly, in the UK’s ‘Marketing’ magazine, which talked about how FYT (Facebook | YouTube | Twitter) is playing an increasingly central role for men’s grooming brands (it’s all about Digital Dialogue with consumers these days, not so much Brand Broadcast).
Look out for more King of Shaves #ShaveTheWorld news soon – as we gear up to launch King of Shaves Azor 5 & AlphaGel in partnership with Remington across the USA.