Remington, our US distribution partner launched our latest King of Shaves Azor 5 System Razor & two uniquely designed AlphaGels on Amazon.com just last week, and already, they’re getting fabulous reviews (and more reviews than Gillette Mach3 & Gillette Fusion ProGlide).
The 127 Azor reviews, averaging 4.2/5 are here. The 34 AlphaGel reviews, averaging 4.8/5 are here.
And the best bit for hard hit US consumers is that a pack of 6 Azor 5 EnduriumNano replacement cartridges is just $11.99 (or less) versus expensive Gillette Fusion ProGlide replacement cartridges, at $22+
Shave AND Save with King of Shaves | Remington.
Honestly. Seriously. King of Shaves IS the King of Shaves in the USA, and with our roll-out into stores across the USA coming in the Fall, we’re looking forward to shaving America better, forever with King of Shaves in partnership with Remington.
The King of Shaves USA Facebook fanpage is here if you wish to ‘Like’ us in America!
I’ve been in the USA these past 12 days, in NYC and LA – arrived back in a (predictably, rainy) UK yesterday. Since I’ve been away, we’ve had some cracking coverage, firstly in ‘The Grocer’ magazine, which outlined our 2009 ‘Shaving Bond’ issue giving rise to innovative ways for brand led, credible SME’s to raise development finance (notably Hotel Chocolat, and more recently, Brewdog) and secondly, in the UK’s ‘Marketing’ magazine, which talked about how FYT (Facebook | YouTube | Twitter) is playing an increasingly central role for men’s grooming brands (it’s all about Digital Dialogue with consumers these days, not so much Brand Broadcast).
Look out for more King of Shaves #ShaveTheWorld news soon – as we gear up to launch King of Shaves Azor 5 & AlphaGel in partnership with Remington across the USA.
I’m delighted that our new King of Shaves Azor S won Shortlist Magazine’s 2010 Men’s Grooming Award for ‘Best New Shaving Product’. The Azor S is exclusively available at Boots in the UK, from Boots.com (has already picked up a couple of great reviews) and from us online. Our Azor, launched in 2008 won this award in 2009 too – and hopefully with what we have planned with ‘New, Improved, Better’, we’ll nail Shortlist’s Awards in 2011 too.