18 Jul 2010
Old Spice Guy, you were Truly Awesome. Look out Monday for King of Shaves Gal, Barbarella X & Shave Sexy
15 Jul 2010
Monday sees the debut of our Shave Sexy viral ad – a campaign which is ENTIRELY social media based (we didn’t have the budget to air the debut commercial in the UK equivalent of Superbowl ad break – #imonabudget remember) and based around the key tenets of successful social media, a “Publicity Point” rapidly followed by the accelerant of “Social Media Amplification”
So, most cool and truly awesome @OldSpice guy, watch out for @KingofShaves girl, @Barbarella_X on Monday… That Fusion ProGlide P&G have “sent you” won’t be used after you see this.
17 Jun 2010
Debuts 19th July 2010. Sign up to be the first to see here