18 Jul 2010
It’s Monday July 19th, “Shave Sexy” day! Click here to see our new ad starring NYC Master Barber Diane Wood as Barbarella X. Follow her on twitter here! Become a King of Shaves fan and maybe be “NEXT” here!
15 Jul 2010
Timing, they say, is all. Yesterday saw the social media powered @OldSpice guy phenomenon singlehandedly (well, with a cast of hundreds at W+K Portland) relaunch Old Spice as a #funsexycool brand.
Monday sees the debut of our Shave Sexy viral ad – a campaign which is ENTIRELY social media based (we didn’t have the budget to air the debut commercial in the UK equivalent of Superbowl ad break – #imonabudget remember) and based around the key tenets of successful social media, a “Publicity Point” rapidly followed by the accelerant of “Social Media Amplification”
So, most cool and truly awesome @OldSpice guy, watch out for @KingofShaves girl, @Barbarella_X on Monday… That Fusion ProGlide P&G have “sent you” won’t be used after you see this.
17 Jun 2010
Debuts 19th July 2010. Sign up to be the first to see here
