THE KING'S BLOG

We're delighted to be launching the women's version of our topselling Azor, the 'Azure' early next year. We've banished pastels and overpriced replacement cartridges, going with sexy black & gold, to bring a bit of sassiness to your leg, underarm or bikini shave.

The Azure will be stocked by most major UK retailers by Spring, watch this space for more details, coming shortly!

Congratulations to Shelley on your first World Cup race win.

I know it will be the first of many, and here's looking forward to the Winter Olympics, Vancouver 2010. If you want to check out what it's like riding a virtual bobskeleton, check out our 11m player game, or visit our very own Queen of Skeleton here

My first sighting of our new Azure razor for women - no more stealing your partner's Azor ladies, now you can shave 'smoother, longer for less ' with the stunning metallic gold and black Azure! Instore now (at no price premium to Azor either)! Note the Azure's 'skinniness' against our 'fat packed' competitors!

After our Azor featured in Wallpaper last year, we doubted we could top that - given how uber-stylish that particular magazine is. But this morning, we were delighted to see our women's version of the Azor - the Azure - in Vogue! How super-uber-cool is that!?

You can buy the Azure online here, or at larger Sainsbury's stores up and down the UK. Ladies - don't just shave - Queen of Shaves!