King of Shaves Software, Azor Hardware - one of our US 'Loyal Subjects' emails us...
When you've created a product leading to a brand, you're always 100% dialled into consumer feedback, whether good (obviously preferred) or bad (in which case you try to personally get to the bottom of the issue/problem).
Nicky Springle, my head of customer care at King of Shaves was delighted to receive this email from Evan earlier this week, and he's agreed to let us publish it in full.
Evan, you made our week - I forwarded your mail to everyone at KoS, and also to Tim, my Director of Sales & Marketing, who's in the US this week planning our forthcoming foray into the USA with Azor...watch this space (Stephanie can keep you updated).
Without further ado, here's Evan's email (it's also at http://www.brandroyalty.com)
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-----Original Message-----
From: eherberg
Sent: 13 March 2009 05:28
To: Care
Subject: Message from shave.com
The following information was submitted via the "contact us" form on http://www.shave.com/.
Nature of Enquiry: I have a product comment / review
Name: Evan Herberg
Email:
Company:
Address:Michigan
Postcode:
Country: United States
Telephone: 763
You probably get a lot of messages like this - but even still, I wanted to drop you a line to let you know how pleased I am with your product. I can't recall ever being motivated to contact a company like this before - but my experience has been so good, it only seemed right to let you know.
I had been generally dissatisfied with most shaving products for nearly 25 years now. As somebody who has always suffered from neck irritation from shaving, I've spent most of those years trying various shavers and products as they came out. Tried all manner of multi-blade shavers, gels, creams - even the old brush was given a go. Sometimes I would get a day or two of (what I would think) was hope when irritation was lessened - but a week didn't go by when irritation, redness, or bumps wouldn't come back.
When I discovered the Azor on the website - I'll admit that I was first drawn by the unique design of the razor. After reading through the thought that went into the design process - I decided to order one from the US KMIShop website. As long as I was ordering - I decided to get a range of King of Shaves products (face wash, MagnaGel, and moisturizer). After using the products for a month now - it looks like the search is finally over. The entire line performs so well! The first week of shaving using both the Azor and the KOS gel produced an effortless shave - a really close shave - and more importantly not a hint of irritation. I tried shaving using my old razor and using the KOS gel and found I still got no irritation - thanks to the gel. Going back to the Azor for comparison proved to me I was getting a better shave when I would notice at the end of the day less stubble regrowth than my old razor.
With a month of using the Azor as well as the KOS product line - I'm pleased to report that there hasn't been a day that I've experienced any irritation, redness, or bumps. None. Experiencing that in combination with having a shave that leaves my face baby-smooth is something that I haven't seen in many, many years.
So - I wanted to send you all a note. Again - I realize you must get a lot of notes like this, but I wanted people who work on and sell these products to know that your work is really appreciated every day. For me ... being able to finally be this satisfied with a shaving product has turned an experience that I dis-liked for *years* into one where my only regret is that I didn't try the line a long time ago.
Thanks to all!
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Evan, many thanks to you and this email. "Different & Great" & 'Enthuse, Exceed, Enjoy!" have long been mantra's at KoS, glad you're now enjoying the King of Shaves on a daily basis - spread the word!!!
