THE KING'S BLOG

With six feet of shelving at Tesco, widely acknowledged as the UK's most successful (and demanding) retailer, the team and I at King of Shaves must be doing something right.

Thanks for backing the 'King', Tesco.

Gentlemen,

Our aloe rich AlphaGels make shaving with canned foams and gels obsolete. Chemical 'post foaming' shave gels were invented in the late 1960's. - our AlphaGels (launched just 9 years ago) have seen King of Shaves power to be the second largest shaving brand in the UK.

And we want to be Number 1.

So ask yourself - do you want to use shaving software over 40 years old, developed before man set foot on the moon? Or do you deserve the King of Shaves?

King of Shaves is available from all major retailers in the UK and USA, and to see why we're the UK's most innovative men's grooming brand, check out shave.com.

King of Shaves. The Future of Shaving
WkoHamat 08 is coming

PS - from the colour of this orange baked beanz can, you can maybe see where the inspiration for the colour of Fusion Hydragel came from...;-)

More than a few people have said to me this week "Hey Will, I heard Johnny Vaughan and Denise van Outen bigging up King of Shaves on Capital Radio this morning - how cool is that!?!"

In fact, I was out for a business dinner this evening at J Sheekey, my absolutely favourite number one London restaurant, and John, the great maitre'd mentioned it as soon as we entered!

So, JV (a long term fan of King of Shaves, and also Fish - the Soho barbershop owned by Paul Burfoot) and DvO (look out for our new 'Queen of Shaves' range - King of Shaves Woman) - a sincere thanks for spreading the word about the King, we've got a lot planned for King of Shaves this year, this is just the beginning, and trust me, you'll be the first to know on London's most listened to, best loved radio show.

And the 'King of Blades' is coming...

Along with the team from Blue Sky PR, Steph and Diane, we launched the newly repackaged and reformulated King of Shaves Woman range in the USA yesterday.

Blue Sky hosted three pamper sessions for beauty editors, providing pedicures and foot massages. Bliss. King of Shaves Woman is on sale at Target now.

Over fifteen years ago (April 13th, to be exact) we launched the first King of Shaves Original Shaving Oil. In doing so, we created a brand new category that has continually improved what a good shaving preparation should be all about. Our original oil (now called AlphaOil) is still one of our best sellers, and has been joined by hi-tec silicone based oils (such as Kinexium in 1998) and more recently, our Ultra-Hybrid oils & serums.

All of these products retail between £2.99 to £4.99 - important in these days of the 'Credit Crunch'. We won't charge you a King's ransom for the King of Shaves!

So, you might be amazed to check out what Mankind (the high-end online men's grooming eretailer) have by the way of shaving oils, all around the £20 mark! Don't believe me? Click here. Trust me, all you're paying for here is the name, and it's not even the King, let alone the original.

As they say, you pay your money, you make your choice. But there is only one King of Shaves shaving oil. And soon to be only one King of Blades. Here's to the future of shaving!