THE KING'S BLOG

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In advance of our upcoming King of Shaves razor launch, this blog posting caught my eye. Seems more for more's sake is destined to go the way DEC went in mainframe computing in the late 1980's. Fat, bloated, monopolistic, unheeding, they served up more and more data storage (read blades) whether customers wanted it or not, for more and more money (which customers didn't want to pay). And eventually didn't, hence the bust bit.

Remind you of anyone?

The King of Shaves 'Hybrid Synergy' system razor is coming. We're going to be the 'King of Blades'.
PS - And I do realise More is conventionally spelt with an 'e'. But it still sounds the same.

This is another blog entry I came across that interested me.

If King of Shaves collected vintage sportscars, this would be on my list!
King of Blades = Less is Mor

Check this fantastic movie out. Simply awesome. Many thanks to Sam, Mark and the Skyshave team, and to Matt Green of Evo Films for the edit. Honda, eat your heart out. The King of Blades is coming...prepare to shave cooler, closer, longer, for less!

I was pleased to be asked to speak at Lowestoft's Aspire centre yesterday, to an audience of budding young entrepreneurs, as well as business-people.

Dad was in the audience, which was nice, and I think the talk was well received - you can read a brief report on it here thanks to coverage by The Eastern Daily Press & Lowestoft Journal.

John Pawsey (my maths teacher when I was at High School) was in the audience, and he is now the Chairman of the Waveney Gymnastics Centre, one of the country's top three gymnastics training establishments. Along with my brother Doug, and a school friend, David Balls, we donated money to set the centre up some years ago.

After my talk, John asked me to see a potential future gynmastics Olympian train, 9 year old Gianni Reginni and meet his trainer, Peter Etherington. We were delighted to do so, and thanks to Vikki Rogers, the WGC manager for showing us around.

Above is a photo of Gianni - does his stand perhaps resemble anything....? We're now trying to see if we can get WGC to put on a display when our King of Shaves 'Campaign Battlebus' visits Lowestoft on its nationwide 'Choose Different, Shave Better' tour later this year.

It was a very enjoyable and rewarding day. Thanks to Justin Smith for inviting me, and the audience at the Aspire.

Some months back, I posted an excerpt from the opening sequence of Star Wars, see it here. Whilst bathing my son this evening, I took a pic of three of his five characters we bought ages ago, when he was about 4. Luke Skywalker, Darth Vader & Darth Sidious. Wielding their light sabres, one is holding this vibrating, five bladed one pulsing with energy and threat (must be oh so difficult to hold), one is holding this strimmering vibrating, fourbladed one (no wonder he's got his head covered up) and one, is (or will be shortly) holding this one.

Da da da daaaaa daaahhhhhhh, da da da deeeeeehhh dahhhh.

You get the gist. The future of shaving is close, I can almost hear the famous words "the Force is strong with this one".

Courtesy Andrew Cave writing for the Sunday Telegraph. See the full article here. Thanks Andrew.

Last night, we held the launch event for the new King of Shaves 'hybrid synergy' system razor. Approximately 200 people including my Mum and Dad attended the event at the stylish Hempel hotel in London, where I spoke for approximately 30 minutes on the inspiration for, and story behind our fabulous new razor, and was delighted with the huge applause and response from the audience, including 60 journalists.

What we will launch very, very soon will be sure to shake up the cosy duopoly enjoyed by our competitor, 'Wilkinette'.

As part of the launch, we also enjoyed the debut performance of John Tracy by new Brit band, Beanius. They played a set of three, with an encore and brought the house down - be sure to check out their website within a week or so to see the full force of their performance!

After all, to paraphrase Nickelback, "If you wanna be a Rock Star, you've gotta shave like a King!"

So, the journey starts. If you're a marketing chap, be sure to read this week's issue of Marketing Week, which has a double page spread on the entrance of King of Shaves' new hybrid synergy system razor...

No it doesn't have twin batteries, multi-vibrational sensor and 10 blades, but nor is it a cheap, triple or twin blade disposable (c'mon - we live in the age of Recycling - not chucking away). Yes it looks gorgeous, shaves beautifully, lasts longer, and in this time of the 'credit crunch' (or crisis!) costs Less.

I'm sure our competitors will read and wonder 'how' and certainly some industry 'pundits' have their view.

But to see what it says, you'll have to check out pages 22 & 23 - maybe even worth you taking out a subscription. But for a limited time, you can read the article here...

The bigger they are...