Main

Aurora Archives

March 10, 2008

Hawk Atom

or...

Hawk Moat or Thaw Amok or What Amok or A Hawk Mot or A Hawk Tom or A Math Wok or Ha Tam Wok or Ha Mat Wok or Ah Tam Wok or Ah Mat Wok or Hawk Ma To or Hawk Am To or Hawk At Om or Ham At Wok or Hat Ma Wok or Hat Am Wok or WKoHamat

or...?

Courtesy Anagram Server

March 12, 2008

The King of Clean

If King of Shaves designed and manufactured vacuum cleaners, these are what we'd make. WKoHamat 08
IfKoSdidVacuums.jpg

A Black & White Performance Optimised Beauty

mylius.jpg
I first sailed aboard a Mylius yacht in September 2005 in Rome. I've since kept in touch with their development, and recently their founder, Mario Sassi (ex P&G Italy) emailed me this pic of their latest beauty.

As I originally wanted to be a yacht designer (before fluffing my A Levels) then I have a lot of time for yacht design. Performance must be married with Practicality, and optimised across a wide range of conditions. Design which is pure in form, effortless in function and optimised to deliver results is imperative. WKoHamat 08

March 13, 2008

Would you buy a razor from this man?

Irwin Lee pic.jpgHis name is Irwin Lee, and he's the UK GM of of P&G (who own Gillette).

"Trust is clean shaven" (those who remember the Norwegian brand, Ruud & Rye will smile at this phrase). R&R eventually morphed into the Lynx Three Blade Shave, then died at the Altar of Mach3. R&R made funny commercials though, see one here.

And by the way, WHAT is going on with that beard? WK0Hamat 08

March 20, 2008

King of Sportscars

koscar.jpgIf King of Shaves designed and manufactured sports cars, with an eye to the future, this would be what one would look like! WKoHamat 08

March 26, 2008

If King of Shaves designed Shoes!

ifKoSmadeShoes.jpgThey'd be Geox shoes. WKoHamat 08

March 28, 2008

Obese packaging, nothing Venus goddess-like about this.

fatvenus.jpgA few days ago, I uploaded a photo of a pink stretch limousine, see it here

Reason was I'd just spied the latest in 'Unnecessary Secondary' packaging for Gillette's recently launched 'Venus Breeze' system shaving product for women.

Gillette - P&G - there MUST be a less environmentally impactful way of packaging your products, surely? Or perhaps enjoying a shaving monopoly means you 'do what you do, and be damned with the consequences'.

Surely you could do more, with less? That's certainly our Mantra at King of Shaves

WKoHamat 08

March 29, 2008

Test Drive Day 1

Gillette Fusion Power: Smooth.
King of Shaves WKoHamat: Smoother.

March 31, 2008

Test Drive Day 2

Gillette Fusion Power (Mondeo with Body Kit): Left side of face & neck.
mondeo.jpg
WKoHamat 08 (Aston Martin DB9): Right side of face & neck.
astondb9.jpg
Judges: Tim Wright & Andy Honour
Judgement: The Ayes to the Right.
WKoHamat 08

April 3, 2008

Hurrah!

atlast.jpg
Picture: An elated man, finally able to afford to shave later this year!

Backstory: With Gillette havnig over 90% world-wide market share, it's pretty much got a monopoly on close, comfortable shaves. And it charges for them - up to a whopping £2.50 for a Fusion Power replacment cartridge.

The Future of Shaving is Closer: Something called WKoHamat 08 is coming. Something that might take the sting out of the cost of keeping clean shaven. About time, surely - someone to challenge 'the most expensive shave a man can get'.

Pass it on ;-)
WKoHamat 08

HP - Highly Profitable (a Gillette inspired business model)

Ever wondered why inkjet printers are so cheap to buy? Well, you find out when you come to buy the replacement cartridges. Check out this photo for my HP 450 (a 3 year old, tres simple inkjet printer) - £60 quid!
HPhighlyprofitable.jpg
Think of HP standing for Highly Profitable, and they got all they know from Gillette, the very first company to practise this razor sharp 'our handle only fits our replacement cartridge' business model.

Another brand that follows this is Nespresso, you can only order the replacement capsules online from nespresso.com, at 50-70p each.

Clearly there is a 'fair price' to be paid to enjoy colour printing or full flavoured coffee, but maybe not quite the prices being charged here. Ditto Gillette Fusion cartridges. Retailing at £2 each, how much do YOU think they cost to make...?

And who are you paying for as part of the purchase price? Three sporting champions, already multi-millionaires. You can be a Champion yourself, or even better, a King.

The future of shaving is coming
WKoHamat 08

April 15, 2008

Going down...?

Flicking through yesterday's Daily Mail, I spotted a little piece on razors in their 'What's going Up, What's going Down' section. See bottom right of the scan.maildown.jpg

Interesting. After all, do you really, REALLY need 5 blades to get a close comfortable shave - where the cost of each blade can be up to 50p (the latest Gillette Fusion Power cartridges are £2.50 apiece, each with 5 blades - or 6 if you count the 'hair trimmer'.

Earlier in the paper there was also an article on savings that could be made by drinking tap water (0.1p per litre) versus bottled (84p per litre - 840 times MORE expensive).

If King of Shaves did water, do you think we'd do Chesham's best Tap, or Expensive Evian?

Watch this space
WKoHamat 08

April 18, 2008

Facebook. The natural place to pre-launch 'WKoHamat 08'.

Are you one of the 5.7m?

This is the number of micro-personalised ads I've generated in the past 7 days, targeting people we believe deserve a better, fairer shave via our 'Slingshot' campaign now rolling on Facebook.

Want to better the best, and get the King of Shaves without the Ransom?

Talk to me. WKoHamat 08 & SlingshotSlingshot.jpg

May 7, 2008

Stealth Taxation. It's not only Labour who are at it.

megaphone.jpgI've always voted Labour (both my parents are teachers which might partially explain it, and I certainly didn't like what happened to Britain's core manufacturing base in the 1980's) but I'm a bit stunned by their recent decision to remove the 10p in the Pound lower rate of income tax band. Make poorer people pay more? Oh yes, that's a vote winner for sure. Now, don't think I'm going for Brand Cameron yet (even though he shares his Christian name with my son) but goodness me, do Labour need some 'real world advice'.

And on this advice note, later this summer, I'll be out and about with my Megaphone exposing other cunning 'Stealth' taxes that you might not want to pay, when you find out the rich get richer, at your expense.

King of Blades. The Future of Shaving will be Fairer.

May 16, 2008

The Party's about to start...things can only get Better!

Since 1993, we've been "tough on stubble, and the causes of stubble"
rosette.jpg
Now it's time to turn our attention to harder problems...

The future of (fairer) shaving is nearly here..."things can only get better!"

WK. PL, TKoSP

May 26, 2008

King of Shaves Manifesto for a Fairer Shave

To see and hear me launch our Manifesto at Speaker's Corner, London, please click here. To read the manifesto, please visit us here.

ko_issue1_manifesto.jpg


Will King

Will King, Founder, KMI

Will King
Founder, KMI

About Aurora

This page contains an archive of all entries posted to THE KING'S BLOG in the Aurora category. They are listed from oldest to newest.

King of Shaves is the next category.

Many more can be found on the main index page or by looking through the archives.

KMI's Brands

Learn more...
about KMI's brands (including King of Shaves for men and women, Fish, Hed, Ted Baker Fine Fragrances) at shave.com

Shop online...
at our secure store

The views expressed in this blog are my own and do not necessarily reflect the views of Knowledge & Merchandising Inc Ltd (KMI)

By viewing and interacting with this blog you agree to our terms of use

Blog powered by
Movable Type 4.1