King of Shaves Announce Launch of Azor 5 Sensitive with Endurium Nano Cartridges to Rival Gillette Fusion ProGlide

To cap off a fantastic 2010, and following ‘hot on the heels’ of our strategic distribution partnership with the Remington division of US$3Bn Spectrum Brands, Inc. for the USA, Canada & Latin America, we’re delighted to announce the launch of our latest Azor, the Azor 5 Sensitive which features thin blade cartridges & Endurium Nano coating technology.

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The Azor 5 builds on the excellent performance of our original Azor, launched in June 2008, which we’ve now sold over 2m handles & 10m Azor Endurium cartridges. Azor 5 SENSITIVE will launch in the UK in early 2011, and will feature a stylish travel tray, improved Bendology Technology hinge, optimised for sensitive skin and a 5 blade shaving surface Endurium Nano cartridge with thinner blades and a patented ‘Nano’ coating for excellent shave comfort and enhanced glide.

Azor 5 will debut in UK retailers in early 2011, and cartridges will cost approximately half the price of the Gillette Fusion ProGlide razor, continuing King of Shaves’ commitment to deliver ‘The King of Shaves Without The Cartridge Ransom.

More details on the launch will be made available via #SHWARM and at King of Shaves Facebook Fanpage.

More news in the New Year on our #smarketing launch campaign & even MORE new news…! Watch this space, but in the meantime, wishing you a very Happy Christmas & a Super Smooth New Year :)