King of Shaves Azor S (Sensitive Skin) System Razor Wins Shortlist 2010 Grooming Award ‘Best New Shaving Product’.

1614-azor_s_03-thumb-240x534-1613.jpgI’m delighted that our new King of Shaves Azor S won Shortlist Magazine’s 2010 Men’s Grooming Award for ‘Best New Shaving Product’. The Azor S is exclusively available at Boots in the UK, from Boots.com (has already picked up a couple of great reviews) and from us online. Our Azor, launched in 2008 won this award in 2009 too – and hopefully with what we have planned with ‘New, Improved, Better’, we’ll nail Shortlist’s Awards in 2011 too.