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"Cut-throat rivalry" - King of Shaves Azor, Gillette Fusion in the Financial Times

Nice little NIB (news in brief) piece in today's FT by Jonathan Guthrie (he interviewed me back in July 2008 about our Azor launch in Canary Wharf) on how we're building market share in the UK, how many handles are sold 'on deal' (many of our competitors' are, that's for sure - trade promotions in our market space hit nigh on 500 last year), and that we'd better watch out.

We're zagging (not lagging) Jonathan - and trust me, I retain a healthy degree of paranoia, as anyone who's read my book will learn! And I think my brother's hedge fund did is doing OK too...plus we've got hot stuff coming...

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Will King

Will King, Founder, King of Shaves

Will King
Founder, King of Shaves

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This page contains a single entry from the blog posted on January 16, 2010 2:29 AM.

The previous post in this blog was King of Shaves Azor S (Sensitive Skin) System Razor Wins Shortlist 2010 Grooming Award 'Best New Shaving Product'..

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