Many people in marketing feel that twitter is only good for posting notice of 'deals' and from a 'brand engagement' perspective, it's not that worthwhile.
Wrong! And, here's the proof - from Paul Lancaster, a web development executive working in London. Thanks Paul for your email! If you're interested with engaging with our fast growing men's & women's shaving & skincare brand, you can follow me on twitter here
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I'm one of Will's followers and can testify first hand just how useful and valuable Twitter can be in providing a direct (or more direct) link between customer and business.
I like what King of Shaves is doing and after many years as a Gillette user have decided to ditch them and get behind Will and his company as I feel they are more in tune with their customers and also the fact that they are a UK brand.
I sent Will a direct message via twitter asking if I could have his email to send him some feedback on his Azor razor. He gave this straight away, and to cut a long story short, after suggesting a way that they could improve their blades even further, I was sent a new one to trial.
Not only do I feel that it's fantastic that people like Will are listening to their customers by allowing them to send direct feedback in this way, but this positive experience has also cemented my loyalty to the King of Shaves brand and meant that I have already started spreading the word about the company and will continue to do so from here on in.
All hail the power of Twitter to send customer feedback, and long live the King (of Shaves)! ;o)
Paul Lancaster
