After months of planning, tomorrow sees us unleash three months of sustained advertising and trade promotion for our Azor system razor.
Tomorrow, both the Azor AND replacement cartridges (4 & 8 pack) are HALF PRICE at Sainsbury's across the UK, with all other major retailers including Asda, Boots, Morrison's, Superdrug, Tesco & Wilkinson's following suit in short order. Please note - our cartridges are HALF PRICE - something neither Gillette nor Wilkinson Sword have ever done, or likely will dare, do. Reason being is the massive profit margin in cartridges like Gillette Fusion Power (94%) funds Gillette's huge ad-spend and other marketing activities, including keeping 3 highly paid sportsmen on their payroll.
We're aiming to make our Azor system handle the Number 1 selling system razor handle by the year end - at just £2.44, it'll be great value (far better value than the 'overpriced at half price Gillette Fusion Gamer handle for example) and even better, with our replacement blades, you'll be able to get the King of Shaves at a fraction of Gillette's ransom.
To bring our great brand to the millions of men who are yet to experience the King of Shaves, on 29th September - this time next Tuesday - our TV advertisement makes its debut on Sky Sports, and then rolls onto other Sky channels as well as ITV 2, ITV4, Dave & Dave Ja Vu. We have over 400 slots lined up, starting off with the Champion's League games next week - we'll be in London to celebrate the ad's debut at a secret location - so looking forward to that.
The King of Shaves Azor is now in 90% (approximate) distribution across all major retailers in the UK - so should be easily available for you to buy, although when news of our promotion hits websites like Martyn Lewis' 'MoneyShavingExpert.com' - well - who knows what will happen - everyone loves a bargain, and we've been building up our stocks for weeks, in order that we won't (hopefully) go out of stock.
This is an incredibly exciting time for the team and I at King of Shaves, a huge amount of hard work has gone into integrating our £1m above the line TV spend with a very substantial offer for the consumer to get you trialling our Azor, and converting to it - the next three months or so are going to be hugely exciting for us as we unleash our 'Perfect Storm' of Great Product, Great Performance & Great Price into the UK market.
Again, we're on promotion at all Sainsbury's across the UK tomorrow - half price on King of Shaves Azor AND King of Shaves replacement cartridges (4's & 8's).
Enjoy.
