Following our great reception to King of Shaves Azor at NACDS Marketplace in Boston, USA where we were voted one of the most 'innovative' brands at the show in Boston (and Di Wood was voted a great hit, shaving over 50 buyers & industry professionals), I've flown via NYC & Miami to Sao Paulo, the industrial powerhouse of Brazil, where we debut the Azor to the Brazilian press and buyers tomorrow, courtesy our partner, Aeger, part of Brightstar - a US$200m beauty, toiletries & fragrance brand owner & distribution company headed by CEO Marcos Rothenberg and his MD Marisa Fabbri.
We're launching at the aptly named 'Unique Hotel' in Sao Paulo, where we'll be explaining how the Azor is revolutionising shaving in the UK, and explaining in greater depth our expansion plans for the brand in Brazil, one of the world's fastest growing economies - one that puts beauty & grooming at the forefront, and is open and welcoming to innovation and 'the future.
I'll be posting later tomorrow on the day's events, and what the Brightstar/Aeger team have planned for King of Shaves in this fast developing, exciting nation!
