Although Gillette have just launched their latest (overpackaged, over-bladed, over-priced) razor, the Fusion Phenom in the UK, in the USA they're already on their next iteration - the Fusion Gamer.
In cool black & white.
I wonder where the inspiration for that smooth move came from?!
King of Shaves Azor 'Pola' leads the trend for cooler, closer, more comfortable (and cost efficient) razors.
Plus, our IRI numbers show KoS Azor continuing to grab handle market share, despite at the moment Wilkinson Sword selling their vibrating trimmer at £3.88 (normal price £7.99) and Gillette knocking £3 off Fusion Power Phenom, and halfpricing their new Gillette Skincare line.
King of Shaves continues to sell great products, at a great value point, day in day out - with people wanting to buy, and shaving with, the King.
And remember people, Gillette replacement blades and Wilkinson Sword replacement blades are ALWAYS full price, nearly £19 for 8 Fusion Power blades, whereas you can buy 8 King of Shaves Azor replacements for just £9.49!!!)
