THE KING'S BLOG

Now we're over 5 months into our Azor launch, we can pull some pretty interesting data about our performance against 'Wilkinette' and how a key ratio - the number of cartridges purchased weekly divided by the number of handles in the market place - is looking.

The Azor is a system razor, which normally means the handle is sold or given away (we sell ours at a very reasonable £4.99 including 3 cartridges, Gillette sell their Fusion Power at £9.99 with just one cartridge) and replacement blades are bought. It's the famous 'razor & blade replenishment business model'. Apart from replinishing our Azor costs less, without any compromise on quality!

I was intrigued to see that our key ratio this week actually beat Gillette's Fusion Manual.

Now, this doesn't mean we're instantly bigger than Gillette - we're not - they've got around 3m handles out there (somewhere) whilst we have just 175,000.

But what it does mean that more people are buying cartridges to replenish our razor with, than Gillette's. Now we just have to not have 175k handles out there, delivering the KoS but 1m+ handles...

Join us. We are King of Shaves - and we promise you a closer shave, with cartridges (and handles) that last longer, and cost less.

Maybe that's why we were voted 'Best Company' in the CBI/Real Business 'Growing Business' awards last week!

I'm not a fan of 'ok' products.

Products that are just 'ok' wither and die, consumers have no desire one way or another to love or loathe them. I love Marmite products. Products that you 'love' or 'hate'.

Our new King of Shaves Azor seems to be a Marmite Azor!

Just click here to see why I make this comment!

Whatever you think of our Azor, it's sales are moving strongly onwards and upwards, so I'm guessing far more people 'love it' than 'hate it'.

Why not spread some AlphaGel on your face, and shave it off with the Azor. Especially if you're a marmite lover!!!

Check out this exclusive pic of our NZ ShaveSquad girls with David Beckham, 'Goldenballs' himself. Beckham, currently in New Zealand posed with the girls, who convinced him to turn from the 'dark side' to the new 'best' in men's shaving.

If we're good enough for Becks' beard, we'll be good enough for you too. Join us. We are King of Shaves! Dave, top stuff!

Just in time for Christmas, we've teamed up with leading UK health & beauty retailer, Superdrug to bring you our first ever integrated King of Shaves shave 'n' save offer.

At a remarkable £4.99 for our latest Azor Gel & Azor with 2 replacement cartridges, this represents great value in this time of Glooming Recession - you'll be able to kick your day into play, and enjoy your shave, without damaging your savings (spend them on Christmas presents for loved ones instead!)

Join us. We are King of Shaves.

We notch up another stockist of the award winning Azor, Waitrose are now carrying Azor 'Warp' in almost all of their stores, nationwide.

King fo Shaves has been in Waitrose since 1995, and we're delighted that the Azor is now on sale there. We're also working on getting it available via Ocado, the home delivery service.

Now our Azor has launched, King of Shaves has got some serious sales going from hardware and software, and for the first time in 14 years, we've managed to secure a 'Hotspot' in Tesco.

With a strong offer (£1 off our Azor handle) and with our replacement blades costing approximately half those of Gillette Fusion, this is a Christmas offer not to be missed.

Available at most large Tesco stores, nation-wide until December 30th.

Go 'Shave & Save'!

Well, I have to agree with Campaign...link here!

Congratulations to Shelley on your first World Cup race win.

I know it will be the first of many, and here's looking forward to the Winter Olympics, Vancouver 2010. If you want to check out what it's like riding a virtual bobskeleton, check out our 11m player game, or visit our very own Queen of Skeleton here