So, where have the past two months gone to? I have never known a period of time fly as fast as from June 23rd, when we launched the Azor at Sainsbury, to today, the 26th August.
An absolute ton of stuff has happened, and for those of you lucky enough to get our in-house news letter, 'The Knowledge' you'll be able to find out more what's been happening at KMI, not just with the Azor, but other exciting news too.
Based on sales out of our twin launch retailers, Boots and Sainsbury, we're tracking growth bang in line with our expectations, and that's before we truly 'get stuck in' with promoting the Azor, our genuinely great razor, that shaves closer, longer for less.
Obviously, I'm not going to be letting 'Wilkinette' know what they're in for, but with them having both spent a combined £5m in trying to thwart our plans via half price promotions and increased advertising, well I think they'll be realsing that simply throwing cash at 'The King' isn't going to make one jot of difference...
So, with over (in our estimations) 2m Azor shaves under our belt in just eight weeks, we're looking forward to ensuring this figure 'multiplies strongly' to the benefit of shavers in the UK, and elsewhere...
...watch this space:-)
