Back in November 2005, when house prices were going up 10% each month and we still had Blair in charge, we launched KingofSkeleton.com - a flash based 'viral' style game, as part of our marketing support package for Olympic bobskeleton riders, Kristan Bromley and (silver medalling) Shelley Rudman. This A) allowed people to interact with the KoS brand in a fun, engaging and relevant (performance) way, and B) started to be picked up on by people outside the UK...
In June 2006 we launched KingofDefenders.com (featuring John Terry) to tie in with the 2006 World Cup and in July 2006, KingofPower.com (featuring the Class 1 Powerboat we sponsored that year).
All of these games had great gameplay, and offered great prizes.
And they've had nearly 90,000,000 players, and, amazingly getting even MORE popular! You can find them at the landing page KingofGames.co.uk.
So, it's nice to see Gillette doing their (multi-hundred million dollar) version by teaming up with EA Sports, and giving people the opportunity to play against their friends (or Tiger Woods).
Where King of Shaves leads, others follow... See the link to the Gillette announcement here.
King of Shaves (and Games?) That'll be us, then. And, Gillette, by the way, "music, brings the people, together...bookmark here...
