I guess you might think you have a successful product on your hands when they're posted on eBay, and get higher bids, than if you could buy one in a 'bricks & mortar' retailer like Tesco. This (promotional, not for retail...!), '1 up' Azor c/w small tube of AlphaGel is currently being bidded at £3.20 PLUS £1.50 p&p. See the proof here
amAzoring.
