If you manufacture product, it's always a huge thrill to see it actually in-store. At that point, it's ceased to be completely under 'our' control, as it's now up to the consumer if they want to buy it, try it, and more importantly, buy it again.
I dropped into our local Sainsbury's this morning in the hope the Azor would be up, having visited yesterday when it was still in the back store room. Even then, a chap came along and asked a store assistant "if they had one of those new King of Shaves razors?".
So, here it is - jostling for position with Fusion (with our slim width, two hanging up where one 'Fat Fusion' normally is). And if you look at the price tags of our 8 pack replacement blades versus Gillette's, you'll see why we believe you don't need to charge a King's Ransom to enjoy the King of Shaves. Even whilst I was standing there, a chap picked up one of our AlphaGels, and when I explained we'd launched our new Azor, he said he must give it a try. Result! It took me 9 years to see one of our shaving oils bought at fixture, and within a week of launching our latest product, I saw two bought at once.
So, even in a credit crunch, you can "shave & prosper..."
