100,000,000. 100,000. 10,000. 10. 1.
Seemingly meaningless numbers, but they mean a lot to me. In today's world of hypertext mark-up language (HTML) and hyper-speed spread of information, there is an unprecedented opportunity for asymmetrical brands like King of Shaves to truly leverage their competitor advantage. Where we're concerned, "it's about YOU, not us". Where our competitors are concerned, "it's about THEM, not you".
By the end of the year, with the exception of the final "1" digit, I fully intend to have "leveraged our cutting edge" on an increasingly global basis, to ensure that every man or woman who shaves in the UK, can shave, without being overcharged and with complete satisfaction, or "your money back".
Be sure to listen to Capital FM w/c 21st July. If you live in London, maybe consider paying a visit to a store I'll be listing on the King of Shaves Facebook products page. Maybe visiting us at a secret location on Friday 25th July to 'baldly go...' And there's a lot more coming. If you find this a bit cryptic, well - that's sorta deliberate, because it's meant to be.
But if you watched Wimbledon yesterday, the asymmetrical competitor (one arm is much more developed than the other) beat the seasoned all rounder. The King is dead, long live the King (but the King was vanquished valiantly). And if you see the simple photo of our new King of Shaves Azor next to Gillette's 3 year old Fusion, you'll see why we're promising "a better, fairer future for shavers".
Even 8,000lb gorillas can be moved, if the leverage exerted on them is unprecedented And with an (estimated) £1.9m spent by our primary competitor in the last month during our Azor launch, well - you can spend at the problem, but will that make it go away? Hillary spent and spent and spent....
