Last night, we held the launch event for the new King of Shaves 'hybrid synergy' system razor. Approximately 200 people including my Mum and Dad attended the event at the stylish Hempel hotel in London, where I spoke for approximately 30 minutes on the inspiration for, and story behind our fabulous new razor, and was delighted with the huge applause and response from the audience, including 60 journalists.
What we will launch very, very soon will be sure to shake up the cosy duopoly enjoyed by our competitor, 'Wilkinette'.
As part of the launch, we also enjoyed the debut performance of John Tracy by new Brit band, Beanius. They played a set of three, with an encore and brought the house down - be sure to check out their website within a week or so to see the full force of their performance!
After all, to paraphrase Nickelback, "If you wanna be a Rock Star, you've gotta shave like a King!"
