I'm so pleased with how magazine editors have picked up on the Azor's qualities of minimal design, 'reduce to the max' - 'less is mor'. I don't think we've ever had a King of Shaves product in ARENA magazine before, and when we do, we get nearly a double page spread.
The Azor compares well with its primary competitors, Fusion (which probably somewhat predictably gets 4/5 in the 'closeness' test), and our Azor (3/5) along with Quattro (3/5).
It is the way the Azor is written about though that delights me:
"Design equivalent: the Swatch"
"Minimal packaging, all 100% recyclable"
"....the pared down Azor is the antithesis of its over-designed rivals"
Sales are already in the thousands, so many thanks to Ahmed, I know you thought the Azor could have shaved you closer, but keep using it, and I'm sure you'll get the King of Shaves...!
The 'Pola' version of the Azor is exclusively available at KMIshop.com until 21st July, full details on the Azor along with the 'backstory' of its development can shortly be found at www.shave.com/Azor
