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Razor sharp marketing? Perhaps not.

Check this posting out.dudeyourpayingforthem.jpg interesting, eh.
You spend all that money (sorry, men, buying Gillette Fusion at £2.50/replacement blade allow Gillette to spend all that money) and it doesn't exactly get traction from the very people you want to buy your proudcts.

The marketers have taken over at Gillette.

And not in a good way.

Arrogance breeds complacency. Complacency delivers broken business models and failure. You read it here first.

Posted by Will King on April 28, 2008 7:49 PM |

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Will King

Will King, Founder, KMI

Will King
Founder, KMI


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