Simon has posted an interesting blog piece comparing Apple's recent designs with those of Braun, the German company renowned for its adherence to the 'Form follows Function' philosophy.
I worked with Braun in the early 1990's on a number of product launches (I was involved in business development in conference & event production then) and Braun was a great client, launching innovative products in impactful ways. A Braun brief was a delight to event producers!
I list below ten design 'commandments' that have made Braun (and Apple) successful.
• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.
And I hope that what you see from us with WKoHamat 08 meets these criteria. My design team and I believe it does - shaving simplicity rules.
