Well, those marketing geniuses are at it full force at Gillette, I must say. Not content with the (costly) forced hardware upgrade of Fusion, they're now going after the Bic brigade with - Ta Dah - Mach3 Disposables.
C'mon. A piece of great shaving technology, that you bin every week, and that goes into Landfill Central (along with the tens of millions of Bics thrown away every week - more data on this coming soon). It surely doesn't make sense?
Everyone knows we live in a throwaway society. The government are even mooting tax legislation on plastic bags. But here we have a generally socially responsible company like P&G (who own Gillette) sanctioning the use of their 'cutting edge technology' in throw away form.
Guys, you are staring over the precipice of abject stupidity, just waiting to take that one step over the edge. Idea must have come out of that Ideation lab, by the watercooler at Gillette Lab Reading.
Disposable, when we should be planning Forever. That makes sense to me. Products that shave closer, last longer, cost less are surely the future - not ones that cost more, that you throw away even more frequently?
Never from King of Shaves. WKoHamat 08
(PS - it probably has one shaving grace though, it's shave will be much, much better than a Bic Dispo).
