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Wilkinson's Word for Gillette, not Wilkinson sWord

Spooky or is it me? But you'd think Wilkinson Sword would sign up Jonny Wilkinson to head up the brand wouldn't you? Wilkinsons' Word speaks for Wilkinson Sword's?

Especially as Gillette already have Federer, Woods & Henry on the payroll. But no, Wilkinson's Word will pertain to matters Fusion, whilst Wilkinson Sword, to put it bluntly, let the Number 1 call the shots. Funny old world. Gillette now have 4 global sporting superstars endorsing their 5 bladed Fusion, surely a Fifth must be announced soon...Lewis Hamilton MUST be front runner. After all, with all the profitability of the $5 replacement cartridge, every sports agent must be hoping they get the call!

WKoHamat08 Shave Different.

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Will King

Will King, Founder, KMI

Will King
Founder, KMI

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This page contains a single entry from the blog posted on February 5, 2008 10:00 PM.

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