I had the pleasure of speaking alongside Jerry Greenfield (of Ben & Jerry's fame) and Gerald Ratner (of GeraldOnline) today at the EEDA's Destination Growth 07 event for 800 SME's of the East of England at Duxford today. My talk was on (razor sharp) leadership, and I hope the delegates enjoyed my delivery as much as I enjoyed listening to Jerry talk about how he took on the 'Pillsbury Dough Boy' and convince Unilever to include a pie chart on ice-cream tubs detailing US military spending (the flavour was called American Pie).
Poor Gerald Ratner also gave a good account of his fall from grace since 1991, and how he has reinvented himself to get people viewing 'Doing a Ratner' as being the fall and rise again (rather than the fall and fall and fall...)
Also delighted to see Al Gosling, founder of The Extreme Group who was speaking, as well as James Averdieck, the founder of Gu & Fru - the chocolate to fruit chilled cabinet specialist.
I was delighted that so many delegates used and enjoyed King of Shaves, and met many interesting business leaders.
Thanks go to the EEDA organisers - I hope that the even the event exceeded everyone's expectations.
