Chris Kemp Salt of Kempt and I are delighted that King of Defenders has been shortlisted for two prestigious industry awards for the best use of viral gaming. Click here for details of the IMA award and here for details of the BIMA award.
The King of Defenders statistics are simply awesome. Since it went live in early June 2006, just prior to the World Cup) the chance to 'Be John Terry' has got us over 27,500,000 visitors, of which over 15,400,00 were unique and 43% returning to play again. In the month of June, over 4,000,000 unique vistors played the game, and even now, every single day, a year and a half on, over 35,000 people are playing the game daily. That's right - 35,000 people are still playing the game, getting traction with the King of Shaves brand!
I know this through visiting memecounter - another innovation that Chris and his team at Kempt have had award nominations for. I am looking forward to attending the Awards celebration in mid November along with Chris and members of his team, along with KMI staff to see if the King of Viral Games is crowned winner.
Other games Chris has developed for King of Shaves include King of Skeleton (tying in with Kristan Bromley and Shelley Rudman competing in the 2006 Winter Olympics - Shelley won a silver medal) and King of Power, where you can pilot a Class 1 Powerboat alongside two times World Champion James Sheppard.
Look out for new games from Kempt for King of Shaves in 2008
Comments (2)
Will
KOS rocks. Are there any plans to add to the 'King' range with other products such as shower gels, anti-perspirants, soaps etc. ?
Posted by Anonymous | October 12, 2007 9:28 AM
Posted on October 12, 2007 09:28
hi, we actually have quite a few of these - a naturally effective deodorant called PRO DEO and a range of King of Deos for women, we also do a great range of wash & style products in our Fish and Ted Baker ranges, and finally King of Shaves Professional (KOS PRO) launches this weekend at Salon International. Have a good look around shave.com/store and you'll get the full SP. Thanks for the digital big up, best WK
Posted by Will King | October 12, 2007 5:52 PM
Posted on October 12, 2007 17:52