I spent the weekend at ExCeL on our KOS PRO stand at Salon International, and was more than amazed that we were the ONLY stand there catering explicitly for men's grooming. Either this market is so small as to merit no interest (???) or we have once again zigged when others zagged, caught the zeitgeist of 'Macho is the new Metro' and will be able to build a substantial business in the salon, professional & high end barbering sector.
Many thanks to everyone who was there, with especial thanks to Sally and her team, our compere Mick and the teams of salon stylists and barbers who made the stand 'stand out' so successfully.
I leave you with a pic of Alex Expstein enjoying the "KOS.EXP - King of Shaves Experience' on our unique immersive brand experience served up via Apple's iPod Video Nano - whilst he's getting a great haircut!
Well done everyone, looking forward to doing it even bigger and better next year.


Comments (1)
Hi Will
Thanks for including the photo...
I was taken by surprise just now - just 'happened' to be reading your blog, and saw this...
Cheers!
Alex
Posted by Alex Epstein | November 2, 2007 1:24 AM
Posted on November 2, 2007 01:24