THE KING'S BLOG

Today's the day our Young Blades for 2007-8 are announced, and in London this afternoon at a Press Conference with John Terry (well done on yesterday's FA Cup semi-final victory) and Shelley Rudman, the talented youngsters will be announced with great fanfare! See you at the venue at 2pm.
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Knockout Coverage! We had a fantastic attendance at yesterday's Press Conference for our 2007/8 'Young Blades' sporting bursary scheme, attended by John Terry & Shelley Rudman. Many thanks to all the journalists from the papers and TV who attended, and for the FANTASTIC coverage in today's Mirror, Sun, Mail and Metro papers, as well as on Sky Sports TV and the Chelsea FC website. Many thanks to our Young Blades and their parents who attended too. Go on, Be Kings!
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I'm in Scottsdale, AZ this weekend at the NACDS Annual Meeting, delighted with the meetings I am having with our key US retailer partners. KingofDefenders powered past it's 20 millionth player earlier today, seems you can't get enough of 'Being John Terry'. Back to the UK early next week...
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Congratulations from us all at King of Shaves to Shelley Rudman who announced she is expecting later this year, and of course to Kristan "aka Dr Ice". With Vancouver 2010 still three years away, we remain committed to supporting "Silver Bullet Shelley" to Get Gold in V10.
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You know Green is making money when a National Newspaper runs a 'Nose' "Now It's War On Packaging" on its front page, and a double page spread inside. Not war on terrorism, or world famine mind, but overpackaged consumer goods, where the secondary packaging is clogging up a wheelie bin near you. Where King of Shaves is concerned, I'm proud that we use the very minimal in functional, protective packaging, the vast majority of which is recyclable, unlike our shaving brand cousins, who largely use metal cans which put the fill into landfill a lot quicker than our small bottles of shaving oil, or tubes of AlphaGel. Indeed, where our shaving oil is concerned, we often hear that the container is reused. Be sure to follow this headline - supermarkets will start rejecting unnecessary consumer packaging (because it is in their commerical interests to do so, otherwise consumers will vote with their feet and shop at the local Greener Grocer). Green truly is the new Black, but we're doing our bit to 'Shave The World'. PS - Gillette's new Fusion was named as an arch culprite - surrounded with £2 worth of unnecessary packaging to try and get you to buy The Best A Man Can Get - maybe not the best the Environment gets though...you can bet your bottom dollar our King of Blades razor will be packaged with the environment in mind - sensitively (as sensitively as the shave it will deliver!)
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Many thanks to JT for taking four of our Young Blades to the Chelsea v Bolton game on Saturday, and for posing for photographs with them. Awesome! Be sure to check out detail on our Young Blades at www.YoungBlades.com and shortly, the website for our new KU range of products 'for skin that acts up' at www.myKU.co.uk Finally, we passed our thirty seven millionth player on our 'King of' viral games - be sure to watch out for our awesome new Fish game, coming soon....!
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