THE KING'S BLOG

It's been a tough 12 months out there, but with a combination of our Central TV campaign featuring John Terry and the design/revamp of our AlphaGel platform now fully rolled out, I'm delighted that we continue to grow our #2 market share position by volume behind Gillette. With the marketing onslaught behind Gillette Fusion still in full flow, Gillette remains the Big Dog with over STL33.9M in sales. King of Shaves continues to grow its second place position to STL6.30M in sales, importantly up 12% or 135K units in its core AlphaGel product line. Nivea for Men's sales volumes declined by 63K units to STL4.56M; Colgate Palmolive's declined to STL2.15M. Other growth brands were L'Oreal MenExpert growing to STL723K and Sara Lee Corp.'s Sanex improved to STL504K. With substantial NPD planned from early 2007 building on our fast growing K2 Skincare line, next year promises to be a closely fought one! Source IRI.
--------