THE KING'S BLOG

Our own 'King of Change' leads England to another emphatic win. JT has taken up the challenge of improving performance, and like us, is improving all the time. However, if you are still sticking with shaving's 'old guard' of Beckham and Gillette, why not consider switching your allince to King of Shaves, get a great shave and Be A King! You'll be in the company of millions!
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“Twenny sheets for 5 blades, are they 'avin a larf or what?”. “Don't buy them - these are the same but cheaper!”. Overheard by me in Tesco, Amersham by two guys in their twenties, commenting firstly on the price of a Fusion and secondly on the price of M3 Power blades versus (the same) Mach3 Turbo. Is it the adept marketing, or the product performance that powers Gillette, I wonder?
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A hat-trick of wins is a great start to our Euro 2008 campaign. Keep scoring crouchie, and keep leading us to wins JT!
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"King of Shaves K2 software the natural partner for Gillette's Fusion hardware". So goes the article in this week's 'Marketing Week' on our upcoming K2 launch. It's crazy to use Gillette's (conventional and expensive) Fusion Gel when you can enjoy patented "skincare-in-shaving" with MLE & PCT enhanced K2. Go on. Be a King!
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Many thanks to Rachel Bridge, The Sunday Times Enterprise Editor for inviting me to the launch of her new book 'My Big Idea' which was published yesterday, and available on amazon and business bookstores. The King of Shaves story is the fourth of the 25 entrepreneurs Rachel interviewed, and if you don't know the full KoS story, why it isn't called Sunrise and what my personal motto is, do buy it! Rachel, I wish you every success in hoping the book is as successful as your first.
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The King of Shaves powerboat is mid-way through its rebuild following the crash at Plymouth, with little structural damage sustained. This has also given the team the opportunity to refresh the graphical look of the boat in advance of her return to Dubai for the final rounds of the 2006 Class 1 series. Many thanks to the sterling work that Chris's team has carried out to get the boat rebuilt after such a horrific crash.
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