THE KING'S BLOG

A delightful little blog post regarding the Azor here

Whilst at Bray Lake, watching my son go kayaking with his favourite number 1 cousin today, delighted that whilst browsing The Times magazine, to see a great little write up on the Azor! With the rain holding off, a nice breeze, and a typical British Barbecue, what a pleasant day!

Hot on the heels of our top Which? report yesterday, this is the sight that greeted me today in my local large Sainsbury's at Beaconsfield. I guess one has to keep a sense of perspective (and humour) when looking at this, but i wonder what we're looking like nationwide...?

Maybe it's time to mobilise our army of 'Loyal Subjects' with their digital camera's and find out, just like we did with a major UK retailer some years back, and got thousands of pictures back...

Whoever's behind this, stop. It's silly, it's stupid, and it won't stop the King of Shaves Azor selling...

..you have been warned.

Which? is the UK's leading, independent, unbiased and authoritative consumer magazine. As they put it, "No Advertising, No Bias, No Hidden Agenda'.

It reviews all manner of goods, from cameras to cars, phones to printers, and of course razors. And we just missed out on inclusion in a razor test in May (just prior to the Azor launch). But, true to form, they've checked out the King of Shaves Azor, and like what they see.

I don't need to say anything else, other than Which? agree with our opinion about the Azor, that it "shaves closer, longer, for less". Plus, it's coming to Tesco, Superdrug, Morrisons and Waitrose very very soon...

Thanks Which?!!!!!!!
ps - to see how to use the cartridge case to hold (and store) the Azor, see the pic of the Mauritus based World's Happiest Azor, above too (no unnecessary secondary packaging remember)

I've been monitoring eBay for a while, waiting for the first 'Azor = Cash' transaction to rear its head. And this appears to be it - 32 Azor cartridges with a RRP of £37.96 on eBay with a starting bid of £9.99 from 'kezzi15' - see it here This, coupled with Bill letting me know that he's seen an Azor or two at the local 'car boot' suggests we're gaining currency not only with legitimate shavers (who know a thing or two about getting a close shave without the ransom), but with other less savoury types who know a bit about nicking. Unless these were an "unwanted gift". As if.

I guess you might think you have a successful product on your hands when they're posted on eBay, and get higher bids, than if you could buy one in a 'bricks & mortar' retailer like Tesco. This (promotional, not for retail...!), '1 up' Azor c/w small tube of AlphaGel is currently being bidded at £3.20 PLUS £1.50 p&p. See the proof here

amAzoring.

Well, one of our 'Loyal Subjects' snapped this pic at Harrow Boots this morning. All of our King of Shaves Azors reversed (so you can't see the branding) and all the price tags (£4.99 - half the price of Fusion) removed...

...I was also in Marlow (Boots) yesterday, and found that both the Azors (Pola & Warp) had been reversed there, and, a 'Mach3' was hanging in the front of one.

I leave people to draw their own conclusion... The Azor's certainly got somebody worried...

Back in November 2005, when house prices were going up 10% each month and we still had Blair in charge, we launched KingofSkeleton.com - a flash based 'viral' style game, as part of our marketing support package for Olympic bobskeleton riders, Kristan Bromley and (silver medalling) Shelley Rudman. This A) allowed people to interact with the KoS brand in a fun, engaging and relevant (performance) way, and B) started to be picked up on by people outside the UK...

In June 2006 we launched KingofDefenders.com (featuring John Terry) to tie in with the 2006 World Cup and in July 2006, KingofPower.com (featuring the Class 1 Powerboat we sponsored that year).

All of these games had great gameplay, and offered great prizes.

And they've had nearly 90,000,000 players, and, amazingly getting even MORE popular! You can find them at the landing page KingofGames.co.uk.

So, it's nice to see Gillette doing their (multi-hundred million dollar) version by teaming up with EA Sports, and giving people the opportunity to play against their friends (or Tiger Woods).

Where King of Shaves leads, others follow... See the link to the Gillette announcement here.

King of Shaves (and Games?) That'll be us, then. And, Gillette, by the way, "music, brings the people, together...bookmark here...

Please click here to 'c my pitch' - an interview I did with cmypitch.com, an Entrepreneur Community web-based business, which also has really rather good interviews with a range of entrepreneurs. Although I don't really describe myself as an entrepreneur (Mike Clare, founder of Dreams, the beds company says he was almost born one) I hope what I talk about for 15 or so minutes gives people an insight into why I launched King of Shaves back in 1993, why the Azor is a great product, and why shaving in space is a must!

Enjoy!

If you were an Azor, where would you like to live in the world? Well, one happy Azor is used regularly on the beautiful island of Mauritius! Thanks Ritesh for letting me have this great picture, the Kinexium shave gel must be pretty damn happy too!