/green

With the big retailers and big brands and governments getting onboard it certainly seems so. Whether that's out of real concern for the environment and our planets finite resources or because it's now becoming an issue a growing number of customers care about and will vote with their feet on, is anyone's guess. However just going green, doesn't make your green, sometimes it can cause the opposite effect. I'm just back from a business trip in New York where Major Bloomberg has stopped all the recycling, citing the fact it was causing more environmental impact that it was saving (probably costing a lot too, but maybe I'm just a bit cynical). Anyway his view was if you're going to do it, do it properly, no good just running headlong in trying to do the 'right thing', better to think about and ensure what you do does have a real positive impact. It will be interesting to see how long the Big Apple needs to think on it before getting its rear into gear. We'll watch that space.