I’d say King of Shaves was definitely an early adopter on the green front as our very first product (King of Shaves Original Shaving oil) ticked a lot of green boxes when compared to more traditional steel or aluminium canned products:
- It uses much less packaging materials (by weight and volume)
- It uses a lot less energy to produce.
- The product itself comes primarily from a grown crop
- This crop requires only limited processing into the finished product
- The way it works means you only use a small amount of product each time, so you’re not washing a lot of product down the drain for someone else to deal with
- It’s naturally derived and biodegradable
- It’s small and lightweight so its transportation impact is minimal.
We launched this back in 1993 when green was far from the being the new black, but the thinking although more vogue today was just as relevant back then.
However, it's not yet a perfect solution and we are always reviewing the way we send it to market, how much packaging we use and what is / is not appropriate. Obviously there's always a tension between using the minimum packaging and getting something noticed on the shelves. Striking this balance is never that starightforward.
