OK. KMI is now officially blogging. We've started with half a dozen blogs at shave.com/blogs, including founder Will King's, which has been going for years already.
My job here at KMI is to reset the company's digital strategy and relaunch the company's ecommerce platform at shave.com/store. Blogs are a vital part of the package: a way to get the company talking to the outside world and thinking about new ways to communicate with all our different audiences: customers, partners, retailers, distributors and suppliers.
It's been much more difficult than I expected. Setting up your own blog may take about ten minutes but doing it for a business is a whole different story. Setting aside the IT resource for a Movable Type install (our chosen platform), sorting out permissions and access, the legal stuff (which you honestly mustn't skip), policies and design all takes ages.
Then there's the tricky bit (which we haven't actually finished yet): explaining blogging to a frankly sceptical internal audience of potential bloggers, many of whom had never even heard the word, let alone tried it. Still, we are now live and, over the next few weeks, you'll see a lot of action here.
(the pic is a little Moo notecard I made to distribute round the office: some encouragements and some basic rules).
