Hello, my name’s Simon Watson and I’m the Head of Design here at KMI.

I graduated from Middlesex Polytechnic (now a ‘University’) in 1986 and spent six years learning my ‘stuff’ at a top independent corporate design consultancy in London. I then moved to a small design and advertising agency in Maidenhead where I was Creative Director. We were first approached by KMI back in 1997 to design a leaflet for them. KMI was a small company then, three men and two dogs in a small office above a supermarket with one brand, King of Shaves.

By the time I was persuaded to join KMI in 2001 they employed 13 people in the UK, two in the USA, King of Shaves was well on the way to becoming the number two shaving brand in the UK, they had exclusive licence for Ted Baker Fine Fragrances and they had just signed an agreement with Fish for a range of hair and styling products.

Six years on I now run the internal design team and oversee the design and artwork for all KMI’s requirements for all of our growing brand portfolio including all products, packaging, web, literature, product launches, presentations etc etc!

KMI has doubled in size and probably tripled in turnover since I joined (and there appears to be no signs of the company slowing down!) and so presents an ever increasing challenge in terms of design and artwork. In this blog I will attempt to give an insight into what the design team actually does at KMI, reveal some of the tasks / issues we face, how we overcome them and to answer any comments or feedback as honestly as I can.

I have experienced many ‘firsts’ whilst working for KMI, blogging is yet another new thing for me (I have read but never written) and I’m looking forward to sharing my thoughts with you.