Everyone loves a party, and to celebrate Fish Hairdressing’s 20th Anniversary, the ‘guvnor’ of Fish, Paul Burfoot, and his long-serving manager, Vicky, organised a party on the 1st August at The Club Bar & Dining in Warwick Street, London. So what has that got to do with the Design Team at KMI…?
It started six weeks ago when along the Resonate, the PR company we have employed to work on the Fish brand, we spent a couple of hours at the venue measuring it up for branding opportunities. The Design Team then designed a series of temporary vinyl graphics that would be used to brand the club as a ‘Fish’ venue. We sourced gilt picture frames that would be placed around the club then designed and output images to go in the frames. We scanned in 200+ images covering all the years of Fish and produced a 35 minute looping movie on DVD which was played on a plasma screen in the club. We also designed and had printed a 12 page Fish ‘History’ booklet to go in goodie bags and to be handed out to the press. We also sourced and installed coloured uplighters to help further theme the club.
On the day we drove into central London with all the graphics, negotiated parking (by text – no ticket machine anymore) and spent five hours putting up the graphics, placing frames and helping the PR company fill around 500 goodie bags with products, booklets and so forth, finishing up with helping clear the venue and even roll-out the red carpet!
Then we just had to wait for the party to finish (it went from 7pm to 1am) – of course we did have the odd drink but when it all ended, and we had finished handing out goodie bags, we then had to take down all the graphics we had just hours ago painstakingly put up, disconnect lights, tidy the venue and so on. To cut a long story short, I made it to bed at 3.30am.
Was it worth it? Well “yes”, it’s not every day any business can celebrate 20 years and everyone seemed to have a great time. And the reality is that the staff at the club, the DJs, the sound and visual team all had to work very very hard as well, and arguably our job was the easiest – though at 3.30am it didn’t feel like it.
Click on the images above to see them larger.
