Photography by Basement.

Photography by Basement.

Photography by Basement.

Front:

Rear:

At King of Shaves we were still happy with the look-and-feel Glue Isobar had produced for us so we worked with Rees Kenyon Design to migrate the design to a new CMS that will hopefully provide a solid foundation for the site over the foreseeable future. We have taken the opportunity to add some new areas including a long needed news section and customer testimonials.

You can see some screen grabs below (click on an image to view a larger version) or you can visit the site at www.shave.com

Our new King of Shaves razor blade subscription service has launched at www.kingofshavessub.com. Customers from the UK, Europe, USA and Canada can now sign-up for a low monthly fee and have their choice of four Azor razor cartridges delivered direct to their door every month – we even send a free Azor handle with the first month’s subscription. The site is promoted using a tongue-in-cheek video shot by Plastic staring James Ellington and the King of Shaves team which invites consumers to “Join our SUB”! The site was built by Rees Kenyon Design with additional coding from Nik Butler whilst the site graphics for the website and social media were designed in-house.

Links
King of Shaves SUB website: www.kingofshavessub.com
King of Shaves SUB Twitter: @kingofshavessub (#JoinOurSub)
King of Shaves SUB Facebook: www.facebook.com/kingofshavessub

The car liveries, helmet and crew clothing were all designed and artworked in-house at King of Shaves.

The outer packs were created and artworked in-house in conjunction with design guru Tiger Savage and utilising original imagery supplied by Remington UK. The images were all manipulated in-house and print ready artwork was supplied to the printer. The packs are printed CMYK with a matt in-line seal and spot gloss-UV varnish and look very different to anything in the marketplace.

You can find out more and read the press release on the King of Shaves corporate website here.

The packs were ‘tweaked’ and re-designed in-house with new copy written for the front and rear.

* Obviously we may have made some of this up. But it’s just for laughs. And we wish Andy Murray all the very best in his quarter finals match today.

And here are just a few samples of the other pages we have produced…

The King of Shaves App allows residents of the UK to order replacement Endurium 4-blade cartridges for their Azor System Razors at a very special price. It also allows (while stocks last!) UK residents to claim a free Azor. And the App gives a direct connection to our social media presence letting you “join our kingdom” from your iPhone.

You can download or find out more information on the King of Shaves iPhone App here.

SuperGel Shaving Gel SuperCharged with Black Pepper
Fight facial fatigue and kick-start your day with the intensely energizing and vibrant scent of Black Pepper whilst the amazing King of Shaves low-foam moisturising formula gives excellent blade glide for the ultimate close, comfortable shave.

SuperGel Shaving Gel with SuperFresh Citrus
The stimulating and galvanizing Citrus fragrance will revive your body and mind whilst giving you the ultimate smooth, refreshing yet comfortable shave that will leave your skin feeling alive and ready for the day ahead!

Designed in-house the tubes are a bit ‘funkier’ than our standard AlphaGel tubes to help highlight the difference to consumers of the new fragrances in these shaving gels.

For the Azor 5 we had to change our packaging format to a more ‘conventional’ plastic vac-form and sleeve. This cleverly locks together to provide a very strong and resilient pack to stand the rigours of being displayed in push fixtures as well as making it tricky for shop lifters to easily remove the Azor. Developed by Andy Honour (our Design Engineer) in conjunction with the experts at New Vision Packaging, the PET plastic sleeve and inner are constructed from 50% recycled materials and can easily be recycled. The sleeve is reverse printed by Cristina, a specialist plastics printer in Italy whilst the alloy handle is manufactured in the UK. Will King was responsible for directing the pack design and as ever, all artwork for the new Azor 5 sleeve and the replacement blade cartridges was produced in-house.

The packaging is based on the Azor M’s metpole card outer, but in the case of the Azor M Sensitive, the metpole has been printed all over with Pantone Process Blue, our ‘sensitive range’ colour.

You can watch the video on youtube.com here, and you can play all our games at www.kingofgames.co.uk.

You can follow King of Shaves on Facebook here: facebook.com/kingofshaves and you can subscribe to our YouTube channel here: youtube.com/kingofshaves

Launched at the same time is a compact, yet fun, website designed and coded by design consultant Rees Kenyon. Screen shots can be seen below (underneath a couple of pictures of the actual range) or you can visit the site here: www.kings1965.com

We have also provided imagery for the Facebook, Twitter and blog pages so that all the brand communications have the same look and feel.

We have now called the site www.kingofshavesdirect.com and the store now only stocks King of Shaves, Azor and Queen Of… products. We have given the site a mild face lift, changing the headers and footers to black to match the shave.com consumer site as well as introducing a new logo for the store and updating the front page slide-show and promotional graphics.

There was also a great deal of behind the scenes work done by ourselves and by Paraspar (the e-commerce company behind the store) in ensuring the name was updated on all the store pages, forms, emails and so forth as well as ensuring redirects were in place from the old domain.

And don’t panic, if you are a fan of Ted Baker, Fish and all the other great KMI Brands products, these can be found on their new online store www.kmiclub.com.

Made in the UK, the Azor handle has also been redesigned with a larger skin pre-tensioner (designed to help prevent ingrowing hairs), an enhanced handle with improved grip, and a new soft-touch cartridge release. The award winning Azor still features the same long lasting Endurium blades and unique ‘bendology technology’ soft-flex hinge that gently yet progressively presses the blades against your skin for a comfortable shave.

Until then I have had to content myself with reading all about the iPad in depth here.

The design concept was produced by London agency Creative Orchestra, who also commissioned the photography of the Queen Of… Divas who grace the front of each pack.

The youthful and fun ‘look and feel’ is designed to appeal to our target market of teenagers and young ladies. Artwork and text were finalised in-house at King of Shaves and the range launches in Boots stores in the UK during March and in Sainsbury’s stores in May.

Click here for Azor M photos.

Click here for Will King photos.

You can follow Shelley on Facebook, her blog and get the latest results from her website www.shelleyrudman.com. Or read about her at www.thekingofshavescompany.com.

To find out more about Kristan Bromley, you can follow him on Twitter and via his website www.kristanbromley.com.

And you can learn more at the official Winter Olympics website: www.vancouver2010.com.

Designed in-house the silver card packaging emphasises the new allow handle and a combination of matt and spot gloss UV varnish is used to create the background ‘swoosh’ and embossing is used to highlight the logos.

More information on the Azor M can be found at www.shave.com/azorm