Our new King of Shaves Shaving Oil packaging for 2013 is starting to make its way into stores. Taking inspiration from the updated AlphaGel tubes, all the Shaving Oil inserts are printed on silver card giving a premium metallic finish. The typography has also been changed to match the AlphaGels and Azors and, as ever, all artwork was produced in-house.

Following on from the updated Azor 5 packs for 2013, we have also tweaked the packaging for the Azor 4-Blade Sensitive System Razor taking some styling cues from the Azor 5 pack including clearer signposting and revised typography. Artwork was produced in-house.

Photography by Basement.

Following on from the updated AlphaGel tubes for 2013, we have also revisited the packaging for the Azor 5-Blade Sensitive System Razor. Based on the refreshed design of the AlphaGels, we have made the print on the front of the sleeves translucent so it looks more stylish and allows you to see the new white tray as well the part-alloy Azor handle in clearer detail. Artwork was produced in-house whilst production was overseen by our partners New Vision Packaging.

Photography by Basement.

Just in-time for our 20th anniversary year in 2013, we have started refreshing the colour ways for the entire King of Shaves range. Last updated in 2009, Will King wanted a premium feel for the AlphaGel tubes and so they now feature a metallic finish as well as the new font he selected for the sub-range descriptors. The new colours were sign-off after a full print trial and the rear pack copy was also updated. As ever, artwork was entirely produced in-house.

Photography by Basement.